Fairtree Announces Partnership with Royal Dutch Cricket Federation

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Fairtree Announces Partnership with Royal Dutch Cricket Federation ahead of T20 World Cup & ODI Tour to South Africa

Posted by Khalid Mohidin cricketfanaticsmag.com | Oct 22, 2021
Fairtree, a global investment company with offices in South Africa, Europe, and the UK, is proud to announce its partnership with the Royal Dutch Cricket Federation (“KNCB”) as lead sponsor of the Netherlands National Men’s Cricket Team for the ICC Men’s T20 World Cup 2021 (“T20 World Cup”) and the ODI Tour to South Africa in November 2021.
Fairtree and the KNCB’s partnership will directly support the development of cricket in the Netherlands whilst increasing Fairtree’s visibility in the markets in which it operates.
Speaking about the partnership, Fairtree CEO Kobus Nel remarked how the game of cricket “connects people from all backgrounds and is a fantastic sport for all to enjoy while getting involved in some way or form.”
“At the heart of everything we do at Fairtree, is our purpose to enrich the lives of everyone through their dealings with us,” says Nel. “Our mission is to empower all stakeholders to live their individual or collective callings and we will work hard to ensure this is the case with our KNCB partnership.”
This is not the first time Fairtree has been involved in growing the game of cricket. Fairtree has been actively involved with the development of school cricket at grassroots levels in South Africa for many years, which expanded with its partnership with Gary Kirsten Cricket (“GKC”), a world-leading cricket academy, in 2018.
“Similar to South Africa, diversity is critical to developing the game of cricket in the Netherlands in order to grow an inclusive sporting environment where everyone can feel valued and contribute to the best of their abilities,” continues Nel. “This is very much aligned with our values and we are extremely honored to partner with the KNCB in this way and look forward to supporting the team at the T20 World Cup and the ODI Tour of South Africa.”
“Fairtree and Kobus Nel are known for having a real passion for cricket,” adds KNCB CEO, Milena van Not. “It is great to see that apart from commercial interests, the development of cricket in The Netherlands and diversity play an important part in starting this partnership. It should be clear that besides being a valued shirt sponsor, Fairtree is also a partner which we are proud of, and a partner that we will be able to develop the future of cricket in The Netherlands with.”
Notes to the editor:
Fairtree is a leading multi-strategy alternative and long-only investment manager across multiple global asset classes for institutional clients and high-net-worth individuals. Fairtree’s solutions include a variety of equity, fixed income, credit, commodity, private equity, real estate, balanced and multi-strategy solutions. Fairtree currently manages over € 6.5 billion on behalf of its global clients.
The KNCB and cricket in the Netherlands
The Koninklijke Nederlandse Cricket Bond (“KNCB”) or The Royal Dutch Cricket Federation is the governing body of cricket in the Kingdom of the Netherlands.  The Netherlands counts 44 clubs, which are all associated with the KNCB. The Dutch Men’s cricket team is a worldwide competitor in all big tournaments and plays at the highest level. The Netherland’s ladies cricket team is also in the process of qualifying for the prestigious global tournaments. In addition to classic cricket, Twenty20 cricket (T20) is growing in popularity in the Netherlands.
For more information on the development of cricket in the Netherlands and the Netherland teams and clubs, please visit the KNCB on www.kncb.nl.
ICC Men’s T20 World Cup
The tournament will be taking place between 17 October 2021 and 14 November 2021 in the UAE and Oman. The Netherlands will be competing in group A, together with Sri Lanka, Ireland, and Namibia. The first games for the Orange Men´s Team are scheduled for 18, 20, and 22 October 2021.
ICC Men’s Cricket World Super League
After the first Super League series which the Orange Team won in June against Ireland in Utrecht, the Men´s team will be playing against South Africa in the second Super League series. The Dutch team will be playing on 26, 28 November, and 1 December in and against South Africa.
Gary Kirsten Cricket (GKC)
Gary Kirsten Cricket (GKC) is one of the finest cricket academies in the world, providing private cricket coaching for individual cricketers, teams, and coaches of various ages and experiences.



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