A focus keyword is a specific word or phrase that you want your WordPress page or post to rank for in search engines.
When you set a focus keyword in a WordPress SEO plugin, the plugin will analyze your content and give you suggestions on how to improve it so that it ranks higher for that keyword.
Ways that focus-keywords can help with WordPress SEO plugins:
- They can help you focus your content on a specific topic. This will make it easier for search engines to understand what your page or post is about and rank it accordingly.
- They can help you optimize your title tags and meta descriptions. These are the two most important on-page SEO elements, and using your focus-keyword in them will give you a better chance of ranking higher in search results.
- They can help you identify and fix keyword cannibalization. This is a problem that occurs when you have multiple pages on your site that are targeting the same keyword. Using a focus keyword can help you avoid this problem by ensuring that each page is targeting a different keyword.
- They can help you track your progress. Most WordPress SEO plugins will track your progress in ranking for your keywords. This can help you see what’s working and what’s not so that you can make necessary adjustments to your content and strategy.
Overall, They are a valuable tool for improving your WordPress SEO. By using them correctly, you can increase your chances of ranking higher in search results and attracting more visitors to your site.
Tips for choosing the right focus keyword:
- Make sure it’s relevant to your content. The keyword should be closely related to the topic of your page or post.
- Make sure it’s popular. The keyword should have a decent amount of search volume, so that there are people who are actually searching for it.
- Make sure it’s not too competitive. The keyword should be difficult enough to rank for, but not so difficult that it’s impossible.
Once you’ve chosen your keyword, you can start optimizing your content for it. This includes using the keyword in your title tags, meta descriptions, and throughout your content. You can also use other SEO techniques, such as internal linking and keyword research, to help you rank higher for your focus keyword.
